http://www.newindianexpress.com/thesundaystandard/2018/feb/10/layoffs-plunge-it-firms-into-brand-image-crisis-1771438.html
After a considerable number of tech professionals were terminated over the past year, managing ‘employer branding’, a promotional activity focused at hiring, seems to have become a challenging task for MNCs. In the last one year, major tech firms, including Tech Mahindra, Cognizant Technology Services, and Verizon Data Services India, have axed hundreds of techies. With several of them dragging their bosses to labour department, companies have come under the spotlight and are being questioned about HR practices.
Mahesh Kumar (name changed), an HR manager who represents an MNC at conciliation meetings, said there is a sense of fear when negative reports of the organisation surface. “Whenever there are news coming up about employees or ex-employees seeking legal recourse, we hold internal communication meetings with our teams as anxiety is high among employees." Feedback websites like Glassdoor, where employees share details about their companies for the benefit of aspirants, are spreading a word of caution. “It is not just HR practices, but various other parameters such as on-site opportunities and training facility are of equal importance,” said techie V Jagadeesh.
“We do not discount out what is spoken about us on Glassdoor or any other social media platforms. In fact, we study and review them,” Mahesh Kumar said. A recently published study in International Journal of Engineering and Management Research on A Study on Employer Branding in Multinational Companies in Hyderabad has seconded the changing perceptions of mid-level techies.