Your most influential employees are getting vocal – and more visible. Traditionally, corporate communications has had an implicitly collegial agreement with employees that went something like this:
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We’ll tell you the company news, and welcome your thoughts, ideas and comments if they are helpful, respectful and consistently positive.
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We start the conversation. You, employees, receive and respond — but nicely.
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Your tetchy employee comments or feedback will be deleted or ignored.
But that contract is coming to an end. Companies of every stripe are no strangers to consumer, customer and investor activists. How would you feel if these activists were on your payroll?
Movements like #metoo have emboldened many employees to find their voice externally and even in workplace circles – and shown the power of the narrative to drive change…
We must understand the power of social media – and how our personal brand can positively or negatively affect a company’s brand…
Welcome to the new world of employee activists, where employees vigorously advocate for their companies and leadership to support or oppose a cause or issue.