Hatchimal nursery: $19.60 Kmart- sold in store and online by Kmart
$20.40 on Walmart via 3rd party and out of stock, don't know if available in store
$22.99 Target- sold in store and online by Target
Hatchimal Spring Basket with 6 hathimals: $14.99 Kmart- sold in store and online by Kmart
$14.97 Walmart- sold in store and online by Walmart
$14.99 Target- sold in store and online by Target
Hatchimals CollEGGtibles: The EGGventure Game: $15.90 Kmart- sold in store and online by Kmart
$9.80 Walmart- sold in store and online by Walmart
$9.89 Target- sold in store and online by Target
Hatchimals Hatchy Matchy game: $11.43 Kmart- sold in store and online by Kmart
$14.97 Walmart- sold in store and online by Walmart
$10.99 Target- sold in store and online by Target
Total basket of 4 items:
Kmart: $61.92
Walmart: $60.14
Target: $58.86
and when the current Kmart promotion of Spend $40 get back $20 in points is factored in:
Kmart: $41.92
Walmart: $60.14
Target: $58.86
This represents a good cross section of the items available of a popular toy range. It shows that Kmart is competitive with Target and Walmart for those who can't be bothered to type in a phone number to save money, likely meaning they don't care about price. It also shows that those who care about deep discounts as is usual in the discount world, can see huge savings on a basket of toy goods at Kmart. Kmart has the clear price advantage.
Also one of the items was out of stock at Walmart.com and only sold via third party so Walmart doesn't have a significant price advantage without rewards, it's much more expensive with rewards factored in, and it's less convenient.
KMART IS NOT MORE EXPENSIVE, THAT'S A FACT!