The company has to be hemorrhaging somewhere, to have the need to let so many people go so frequently. With the new tax laws in place now, they should be seeing enough savings they shouldn't have to do this. I heard on the news today that Apple has given each of their employees $2500 in stock options because the new tax law will save them that much or more and they want to share some of it with their employees. What a concept!
Rebranding....pffft!
I was part of the RIF in November. No job yet, but still much happier.