"Once upon a time there was a toy company that invented fashion dolls. For many decades they grew the business and children everywhere were happy......and all was good.
Then the company became aggressive and began to hurt other competitors with lawsuits and dubious dealings as it continued to grow its business and the children everywhere were happy......and all was good.
Then 2 competitors (and actually one was a partner) created new fashion doll concepts and once mighty fashion doll brand the company owned began to falter and the children weren't so happy......and all wasn't good.
Then the company's leadership, after decades of mismanagement and incompetency in building a balance portfolio of brands, lost their partnership and were irrevocably affected by the competitor. The once mighty fashion doll began a one-way journey to oblivion as they realized, too late, that they had been the architects of their own demise. To their horror, they had fatally crippled the company into receivership, when they woke up and realized that.......they children didn't care anymore........and all was good!"
The moral: Mattel knows exactly what its going through, because it did it to itself. Greed becomes Arrogance, Arrogance becomes Evil and Evil becomes Doom. The Reckoning of Mattel is upon us all - rejoice and be glad in it!