First we pummel Amazon and drive them out of college bookstores.
Now Advanced Online is kicking Under Armour's butt.
https://www.washingtonpost.com/news/business/wp/2017/10/31/under-armours-terrible-year-just-got-worse/?utm_term=.63fdb3c19299
Americans, it seems, are over Under Armour.
The onetime darling of the athletic wear industry on Tuesday announced that sales are down for the first time since 2005, even as it makes an aggressive push to expand into mainstream chains like DSW, Kohl’s and Famous Footwear. The news sent shares of the company’s stock tumbling nearly 19 percent Tuesday.