Thread regarding Mattel Inc. layoffs

The End of Mattel

The tide is irreversible. There will be no resurgence. There will be no resurrection. Barbie will never come back. She will remain a presence but never the shining beacon it once was. It will remain a fond nostalgic artifact of 20th century culture looked on as a reminder of how women were objectified from childhood.

Fashion dolls as a category is over extended. So much that retailers and manufacturers and licensors are all to blame. Even hasbro princesses are tarnished. Once in a while you’ll have a pan flash frozen again but it’s a downhill ride kids. Girls have doll fatigue.

Many here have said it here, mattel needs to focus on other categories.

And so many many other things that need to get fixed. Thing is that the transformation that exec management is talking about is not going to be a renaissance, but rather an end of the dinosaurs era.

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| 2971 views | | 12 replies (last November 2, 2017) | Reply
Post ID: @OP+Q0WTZkn

12 replies (most recent on top)

I'm getting my lawn chair and umbrella ready to stake out Wall Street and watch Mattel's stock burn to the ground. Prediction: Mattel will have a new owner by the end of the 2nd quarter in 2018 when the stock drops below $10 - with no hope in sight of anything to change the trajectory.

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Post ID: @3kxm+Q0WTZkn

there was a time when customized was a massive business for us with JS in NYC heading it up, but politics shut that down, she was pushed out and that moron KB tanked the business.

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Post ID: @2fbu+Q0WTZkn

It’s just math. There used to be more players in the retail space. With the bankruptcy of TRU that leaves WM and Tgt. So we’re going be relying on spreading ourselves on mostly these 2? Who will also demand even more customized product. Sound like a good investment?

In the meantime we don’t devote nearly enough resources to our other global markets. Online retailer strategies aside.

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Post ID: @2gjt+Q0WTZkn

i recall a few years ago we were all rushing to get amazon pics, copywriters we’re pushing themselves to their breaking point writing copy in multiple formats and having to properly tag images for online sales. we should have been better acclimated at this point for the change in retail tide but somehow we’ve fallen behind the consumer curve of want. There needs to be a greater accountability for those that hold up progress because they’re not in the comfort zone. this has nothing to do with age. if a 96 year old priest can be arrested for having kiddie porn on their computer than a 50 something VP can have an open mind towards new technology. we need to move away from metrics and school taught research on trends and start being more disruptive and forward thinking.

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Post ID: @2dao+Q0WTZkn

I think the company has more immediate issues it needs to address before it starts planning on how it will enter into the next century. We've got another 8 decades or so before we need to start thinking about that so just relax dude.

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Post ID: @2ysj+Q0WTZkn

Because nothing lasts forever and evolution happens even if you don’t like it.

Purchasing habits are changing and all you have to do is look back as to how we’ve acquired goods in the last century.

Amazon is tomorrow’s Walmart yes. But even that will change as well.

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Post ID: @1dvv+Q0WTZkn

Sad times....

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Post ID: @1dzg+Q0WTZkn

Where is the proof that places like Wal-Mart and big retailers are the next to fail? Amazon is basically an online Wal-Mart and they're poised to be their own country one day

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Post ID: @1abq+Q0WTZkn

Walmarts and large retailers are next to fail as well. They have homogenized choices and commoditized the unique.

Yes we’ll need them for toilet paper and back to school products. But in the end they can’t service everyone the same way. Consumers don’t care about their customized product anymore. Consumers will move to more curated retail experiences and the big box companies will follow the department stores into oblivion. The pendulum will swing back from convenience to unique experiences. Toy volumes will go down. One thing M-go is right about is the investment in online retailers.

Now why can’t we focus on innovation there? That’s an idea. Instead of forcing useless junk in the name of “innovation” in product. Why aren’t we merging w amazon instead?!?

As we continue to cling to the decaying infrastructures of the past we will never be able to enter into the next century. And when someone does, we’ll be once again be scratching our heads wondering why didn’t have the courage and fortitude to risk a new path.

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Post ID: @1frl+Q0WTZkn

Sometimes breaking up is the best for everyone.

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Post ID: @1gte+Q0WTZkn

At least it's getting closer to a sale or break-up. It's what is best for the company.

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Post ID: @1swu+Q0WTZkn

Barbie is a legend. She will live on forever!!

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Post ID: @eea+Q0WTZkn

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