Your new marketing campaign with the talking babies is creepy AF. I think everyone can acknowledge that fact. No need to scrap the ads, keep the same voice over and just remove the dreadful lip sync special effect. That would be adorable. Your choice is between adorable and creepy AF. I kind of get how something this objectively terrible came to be, I'm sure it seemed like a good idea on paper, I understand you had somehow convinced yourselves that in the final cut they'd be able to make the talking children look less terrifying, but now that the final product is here, you still have time to make a choice. Remove the lip sync or prepare to deal irreparable damage to your Brand.
10 replies (most recent on top)
get rid of the rest of the pedos. L being arrested is a blight on the company.
WE at Fisher-Price didn’t create it. We just saw it for the first time ourselves the other day and NO ONE LIKES IT. Total crap created by people that are clueless about toy design and good advertising. #f---ingnightmare
Didn’t research test the commercial?
The FP reaching for success is constantly ending in a faceplant. First the creepy baby video now thomas is adding two new female characters to help the gender imbalance that has plagued thomas for sooooo long? How about garbage content and poorly written scripts have plagued thomas? Even worse youtube cartoons that allow FP to make ridiculously cheap garbage "thomas adventure" toys? We have to own it in order to improve it people. Thomas has s---ed as a property for so long because kids age out quicker than we'd like and no matter how hard we try to age up the segments (track master re-design FAIL) no one want to spend the money on that cheap plastic garbage.
More reactions from FB :(
"Thanks Fisher-Price, for making a creepy-a-- commercial with fake talking mouths on toddlers just in time for Halloween. Really? Couldn't have come up with something more creative on your inflated budget? Boo."
"Anyone else see this commercial ad and find it the creepiest thing ever?"
"Did anyone see the super creepy fisher price little people commercial where they CGI the kids mouths? Its sooooooo weird. #supercreepy #fisherprice"
"I’m sorry. But can we just talk about the fisher price commercial I just watched?! It was a little toy they were showing and they freaking used animation to make the kids mouths say what they wanted them to say instead of the kid. Wtf"
"The little people animal rescue from fisher price commercial is so creepy. They computer animated the kids mouths to make them speak better is just freaky"
"The kids' mouths are not their mouths in the fisher price "little people animal rescue" commercial - they are cgi'd - and it is creepy as hell. It is just WRONG."
"Ok, creepy little Fisher-Price commercial!! They have somehow put the mouths of kids, maybe 8-10, in replace of the three year old little actors so they look like they're talking like big kids! WTH did I just watch! Lmfao!!"
"It may be funny, but don't be fooled. It's part of the liberal and LGBTQ (and whatever other initials they keep adding!) agenda to take away the innocence of children and make them look older and more mature.
They always have an agenda. Darkness deceives by showing itself as light."
On the official YouTube video it's being described by one viewer as "haunting" FFS
Here's another quote from a FB post "I've been seeing this ad on Hulu and it creeps me out every time. They animated the kids mouths rather than have them deliver actual lines. I don't think I'm sleeping tonight..." #nightmarefuel
Seriously how did anyone think this was a good idea???
Someone, please tell J. Sprinkles to modify the ad! I have worked at FP for 30 years and agree with the last poster that the kids DO NOT need the animation of their mouths.
It is CREEPY, when watching it in the comfort of your own home. This type of campaign cannot be polarizing!!! IT NEEDS TO BE CHANGED.
This is an actual Facebook comment of the creepy kid Little People Animal Rescue ad:
This is terribly done. Why? Who thought animating the kid’s mouths was a good idea? Kid’s their age don’t talk like that, and it’s so unnatural and unsettling and my husband and I hate seeing this advertisement on Hulu all the time. I think the play set is cute, but couldn’t buy it because it would remind me of their creepy mouths.
Check the comments section at the link below to read more thoughts from consumers. Clearly not all roads lead to revenue. Who thought this was a good idea?
https://www.ispot.tv/ad/wGKq/fisher-price-little-people-animal-rescue-stuck
Dear Last Poster:
First off, you must know that the decision and direction for this campaign came from Chuggington and Ms. Cupcakes who both reside in ES - point the finger at the correct party.
Secondly, unless sales declines more, then there's no damage to the brand. All roads lead to revenue.
Lastly, could you please point out ANY ADVERTISING CAMPAIGN for Barbie or HotWheels which has increased revenue? I'd ask for more examples, but like the blood s---ing leeches that both these brands represent, they've already siphoned all the marketing dollars from the other brands in order to artificially stimulate these 2 dinosaur brands.
A friend.
P.S. Next time, please point out what YOU work on that has resulted in spectacular sales before dumping on something you know little to nothing about so we can know where to go to understand "how the right way" is done. Don't be modest, please share how what you do has helped Mattel rise out above $40 (which is where the stock should be if you were doing your job correctly).