Not sure if you can see the full article, but here is the coverage on what NOV expects as it relates to automation and how it will streamline processes and cut costs. Every time executives start talking about 'automation' you should read it as 'job losses'.
This applies to NOV and pretty much any other company.
https://www.bizjournals.com/houston/news/2017/10/04/nov-sees-the-future-of-the-oilfield-as-only.html?ana=twt