http://fortune.com/2017/07/02/sears-kmart-stores/
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The company mentions that it opened its first Appliances and Mattresses store in June. It isn't the first.
Iteration. Prior to spin-off of Sears Hometown stores, the company opened several Appliance and Mattress showroom stores and they remain successful today. So the company is now trying to say they are innovating new store formats in 2017 that actually existed 10 years ago.