The first time 'co-location' (as they are calling it) was mentioned was this past spring. The VP of Marketing reporting directly to the CMO let it 'out of the bag' on an all hands call in August. Since then, our new Chief Digital Officer held a town hall speaking to this very thing,'The era of the work at home employee is no more. We are going to function like a start up, everyone in the office sitting together. For some that will change your current arrangement with IBM. Perhaps your commute with increase or you will need to evaluate your situation with IBM all together.'
My manager has called everyone on my team to let us know the four cities and that it is coming, just a matter of when. The rumor mill is swirling, each day something new goes around on timing and what will be handed out. This has been the worst handling I've ever seen of a reorg in my short 6 years with the company.
Just this week, the GMC (global marketing center) in India where one of my teammates lives has already been told that they can no longer work from home as the WW employees are co-locating in the US - effective immediately. Reorgs outside of marketing are starting to be communicated this week, with more details to come.
I believe the effort is to downsize the WW marketing headcount significantly. We have been given guidance that our marketing campaigns are changing in 2017. From thousands of campaigns around products and solutions, to ~75 across the entire company focusing on a buyer or industry. If you combine all the individual players of 10 products into one large campaign, you don't need that many people.