Thread regarding Target Corp. layoffs

"Target.com didn't crash! We slowed down the site on purpose! So there!"

On Cyber Monday, Target's website was slow or not working at all for many shoppers, a situation the retailer insists was not a “crash” but rather a tactical “metering” of traffic that kept people in line as they waited to shop or check out.

According to this article anyway:

http://www.retaildive.com/news/target-our-site-didnt-crash-on-cyber-monday/410028/

Somebody please tell me this is a joke? If it's true, its simply incompetent strategy and possibly contradicts Target's own internal policies. If it isn't (and I expect it isn't) then Corporate Communications needs to bolster their lying chops. Little kids fib better than this.

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| 2481 views | | 15 replies (last December 2, 2015) | Reply
Post ID: @OP+EJaLoHj

15 replies (most recent on top)

Hah! I still had problems with the mobile apps well after 7pm in the evening. Ended up ordering most of the stuff from Amazon instead. Do those guys at the top ever take the 2 minutes to try the mobile apps before they say all is well and just slow? I was never able to get through with my iPad that night and I didn't care enough to drag out my laptop when Amazon worked just fine on my iPad. Plus I ended up saving money there even with Targets %15 promotion. Wouldn't have realized that if Target mobile apps had been working. Sometimes I wonder why I even bother with TGT.

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Post ID: @1ssf+EJaLoHj

I find it funny that a sr. Director got kudos from MM today for working tirelessly. Wait, what....I bet 50 people "worked" tirelessly while that person gave updates on progess. Damn it nothing changes.

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Post ID: @1rlg+EJaLoHj

It is genius! They prevented any shopper discomfort by inventing the first ever online shopping checkout line! Maybe they can invent and only self-checkout Lane too. Oh the innovation potential is limitless for TTS.

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Post ID: @1elx+EJaLoHj

So the strategy was to take away the main reason why people shop online in the first place? Genius...

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Post ID: @1szo+EJaLoHj

RC is that you? Sounds like something stupid you would say and get credit for saving cybermonday! Good job on seeing the stability issues and preventing the outage! So glad that all online shoppers didn't have any bad experiences yesterday. You should just go help cook at sweet basils. At least your lies there won't hurt TTS except for those dumb enough or loyal enough to risk food poisoning!

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Post ID: @1xhf+EJaLoHj

"Pulled it off" the brink. the system was reaching the melting point yesterday. It was stabilized and that's a success.

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Post ID: @1vnj+EJaLoHj

@EJaLoHj-xed What do you mean "in the pit"? Also what do you mean by "pulled it off" ?

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Post ID: @yhg+EJaLoHj

Target only cares about the "splash" good or bad, always has. If they cared about execution or winning, they would be as large as Walmart today. #targetfail

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Post ID: @vqk+EJaLoHj

You should have been in the pit yesterday. It was nerve wracking, but we pulled it off

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Post ID: @xed+EJaLoHj

Dive Brief:

On Cyber Monday, Target's website was slow or not working at all for many shoppers, a situation the retailer insists was not a “crash” but rather a tactical “metering” of traffic that kept people in line as they waited to shop or check out.

The retailer had offered a 15% site wide discount as well as other promotions in limited quantities. A Target spokesperson told Retail Dive that the site set a traffic record on Black Friday that was then doubled on Cyber Monday.

PayPal also went dark at times on Cyber Monday. “Earlier today, PayPal experienced a brief, intermittent interruption in our service,” the payments company said Monday in a statement. “We have resolved the issue and customers can pay with PayPal on Cyber Monday.”

Dive Insight:

The Black Friday and Cyber Monday retail brownouts on the web point to the importance — and the difficulty — of ensuring that a retailer has enough capacity to handle peak traffic loads.

Target was insistent Monday that its site hadn’t crashed, but rather that the retailer had resorted to a tactical metering of traffic that allowed customers to “stay in line” to complete their shopping expedition.

“As we experience spikes in traffic, our systems place guests in a queue and prompt them to access the site later,” a Target spokesperson said in a statement. “We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser.”

The distinction wasn’t much appreciated by many customers, who took to social media to vent with a #targetfail hashtag about the difficulties of shopping there. At least a few on Twitter made a point of saying they would look for the items they were attempting to buy on Amazon, which notably had no metering or crashing (or whatever you want to call it) despite heavy promotions.

Target seemed to have taken a lesson from its own website crashes earlier this year, when its limited Lilly Pulitzer line went on sale. At the time, that retailer said it would extend its capacity to prevent that from happening again, and had smooth e-commerce operations through the weekend. On the weekend, Target CEO Brian Cornell said that he was happy with Target’s e-retail performance. But he may have spoken too soon, with traffic overwhleming the retailer's site on Monday as it scrambled to appease disappointed shoppers on social media.

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Post ID: @kgs+EJaLoHj

It's been forgotten already

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Post ID: @byt+EJaLoHj

BC and JM spanked again.

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Post ID: @uka+EJaLoHj

Tell it to the investors, analysts, and the thousands of shoppers who couldn't purchase anything all day long! Amazon profits will soar.

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Post ID: @rab+EJaLoHj

PR spin has arrived! What total bullshit. Strategic metering huh? Should have seen the chaos in TTS from my perspective looking over the cube walls. Nothing planned, intentional, strategic about the look on everyone's faces as they all scrambled. Lies, all lies.

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Post ID: @hey+EJaLoHj

You know someone(s) will be losing their job over this. Oh - never mind, I forgot this is Target, a tongue lashIng is in order and a slight reduction in their bonus.

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Post ID: @guv+EJaLoHj

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