Thread regarding Riverbed Technology Inc. layoffs

This is what happens when a clueless HW company buys a SW company, and things everything will magically meld together seemlessly

Problem #1. Riverbed mgmt didn't have a clue what they were getting when they purchased OPNET.

Problem #2. Riverbed mgmt decided their smaller performance mgmt teams they bought earlier should run the bigger, more successful performance mgmt teams they just acquired.

Problem #3. Riverbed mgmt didn't bother to teach most of their core HW sales teams what they also could sell in the APM space, so they just kept going with the same old NPM, NPM, NPM after they were done selling their Steelheads.

Problem #4. Riverbed mgmt didn't bother to deal with the fact they had some overlapping capabilities in their performance mgmt space, and just didn't bother tightly integrating everything until late in the game, and forced their field teams to guess as what they should be offering, confusing those teams, and their customers.

Problem #5. Riverbed mgmt thinks slick marketing can overcome problem #'s 1-4.

Problem #6. Riverbed mgmt thinks there will always be a good market for Steelheads no matter what, so however else they screw up the rest of the company, they can always fall back on that

Problem #7. Riverbed mgmt makes staffing decisions based on immediate bottom line $, not based on what impact it's going to have on their performance product lines, and the ability to sell and support them short and long term.

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| 1711 views | | 5 replies (last April 28, 2015) | Reply
Post ID: @OP+BavHxSN

5 replies (most recent on top)

Dead on. MAC was good at lunch or dinner meetings with C level execs, not so much with the directors and the tech staff. DP just turned the OP sales staff control over to the Core teams, and said use them when you need them, and they never thought they needed them, so they quickly pi$$ed their $1B investment, and then the rest of the company with it...

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Post ID: @4JwG+BavHxSN

Haha. While I don't agree with OP that Opnet sales were lazy, they sure had some social deficiencies! I was always afraid to put one of them in front of my customers for fear of the stupid things they might say or do. I brought in Marc once who I admit is a very smart man but still what a mistake. The cringed look on my customer's face said it all. If we really wanted to sell the Opnet stuff we should have turned over the Opnet sales force. DP definitely gets the blame for that.

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Post ID: @48VV+BavHxSN

LOL. I think you have it bass ackwards. The RB core reps were some of the laziest guys I've seen this side of HP. Have any questions? Ask the partner. Want a PoC? Why, it's HW, our stuff just works. Here, just shut up and sign the purchase order while I make my plans for club. The problem with the OPNET stuff was it actually required them to think about it, so they didn't want to lift a finger to try and sell it, or even bring in the OPNET reps to let them try and sell it with their customers. You want performance management? Here's a line item for Cascade. It's the only thing you need with our Steelheads...

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Post ID: @4KER+BavHxSN

You are right, Riverbed didn't have a clue when it bought OPNET. OPNET was junk and the people behind it were liars. The products are all outdated and it was dysfunctionally managed. Riverbed went down when it bought OPNET, the biggest mistake made by Jerry. OPNET was on its way to the graves and if it wasn't for Riverbed, it would have suffered an even bigger layoff and would probably be shut down by now. The former OPNET sales teams were some of the dumbest and laziest sales "professionals" I have ever worked with. The product suites were non-competitive and there's nothing we could do to pitch it well in front of our customers. OPNET destroyed Riverbed. It was the biggest distraction for this once great company.

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Post ID: @2RtL+BavHxSN

Very well summarized

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Post ID: @1EIq+BavHxSN

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