The recent announcement that Target’s strategic focus will be in apparel, home, beauty and “localized” offerings is a repeat of strategies, some dating back to the mid-1990’s, that lost their way over the recent years. For those of us who have a history with Target remember the “Mom and Baby” strategy, the “Micro-Marketing” strategy that was aimed at the Hispanic market as well as localized merchandise such as collegiate and pro team apparel, the “Cosmetics” strategy that ushered in new lighted fixtures, and the “Home” strategy that created flat-bed endcaps for furniture display. In addition to these strategies Target also put-forth significant efforts to improve in-stocks, something that has clearly lost importance since I see completely empty sections in many stores. Interesting that Cornell’s solution to right Target’s path is a return to old strategies.
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The use of the term 'shoppers' was likely not a mistake, but one that had been given much thought. This was one way of differentiating himself from the rest of the "team."
I thought the same thing a month ago when BC was at our all team meeting. Nothing he said was new, and very much a regurgitation of old strategies. He did use the word "shoppers" to refer to target guests, which told me he was not really part of the team yet. He used that term at the investor meeting too.
I thought the same thing a month ago when BC was at our all team meeting. Nothing he said was new, and very much a regurgitation of old strategies. He did use the word "shoppers" to refer to target guests, which told me he was not really part of the team yet. He used that term at the investor meeting too.
When I read your headline, I headed to the DejaVu strip club, right?