.com model will be merged with a store model. We'll push store pick-ups more, so buy at .com and pick up at the store - that's the mantra. You can expect that amazon.com will be going in the same direction ASAP. They will be buying a chain of stores within next 9 months, they have been looking at RadioShack but decided not to go that route, they were fairly close to sealing the deal. They are looking at chains of gas stations right now, they may make a purchase there, they have a deal with 7/11 but they do not control the customer experience there and customers are complaining. Macy's and Nordstorms are kicking ass with their .com/store model, people are buying online and exchanging in the stores - picking up in the stores, works like a charm. To sum it up, .com will be beefed up, consultants kicked in, bring things in house, forget offshore, be more proactive, cutting edge stuff, invest and grow, mix stores with .com, that's the way to go. Look at Apple, look at Macy's, Microsoft, that's your model...
3 replies (most recent on top)
To enable Target to compete with more tech-savvy companies like Amazon, Google, TGT will need much more newer techonologies to allow real-time logistics and secure transactions. I know many fellow co-workers in TTS have been disappointed and sometimes even frustrated by the inability to modernize our ancient technology stacks due to the speed bumps put up by those business analysts and business partners in other pyramids. Esp. the ones with years of tenure very often are just uninterested in new ideas, some of these very same people even became a little bit of passive aggressive to adaption of new technologies.
Thus I do agree with this corporate focus on innovation and simplifying decision making process, hopefully this bold move will finally able to allow Target to catch up-
http://www.stern.nyu.edu/faculty/bio/scott-galloway
Scott Galloway is the leading expert on this stuff (modern retail / tech link) He outlines what needs to be done and how do we get there here: https://www.youtube.com/watch?v=XCvwCcEP74Q