I have said this earlier. Ramping .com up was there strategy 1.5 years ago until they cut heavily in the .com space. They have already burned bridges with the .com and IT local technical resources. So Target can take 2-5 years to try and ramp their .com practice again or pay through the nose for good IT consultants. But thinking thry can go turn on a dime and do what Amazon does in the .com space is a load of malarchy. It is double talk to the street, because everyone knows without Canada .com is the only other growth opportunity in the works.
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Let us give it a year and see where they get. I'm not doubting the model. I'm doubting Targets ability to execute it well. At best it is a slow follower, everyone is already doing a store pickup model. Most are chasing the sub day delivery now
.com model will be merged with a store model. We'll push store pick-ups more, so buy at .com and pick up at the store - that's the mantra. You can expect that amazon.com will be going in the same direction ASAP. They will be buying a chain of stores within next 9 months, they have been looking at RadioShack but decided not to go that route, they were fairly close to sealing the deal. They are looking at chains of gas stations right now, they may make a purchase there, they have a deal with 7/11 but they do not control the customer experience there and customers are complaining. Macy's and Nordstorms are kicking ass with their .com/store model, people are buying online and exchanging in the stores - picking up in the stores, works like a charm. To sum it up, .com will be beefed up, consultants kicked in, bring things in house, forget offshore, be more proactive, cutting edge stuff, invest and grow, mix stores with .com, that's the way to go. Look at Apple, look at Macy's, Microsoft, that's your model...