Thread regarding Xerox Corp. layoffs

Xerox Formula One fantasy nobody asked for

Xerox just announced is partnering with Aston Martin Formula One team.

Let that sink in for a moment.

A company struggling with declining revenues, debt issues, and shaky cash flow is now rubbing shoulders with the elite of Formula One.

Puzzling to say the least.

Xerox pitch is that this partnership will showcase their “innovation” and “efficiency.

Sure, because nothing screams “cost discipline” like slapping your logo on a race car and sponsoring a global luxury brand.

Meanwhile, employees are being told to tighten belts, and shareholders are watching the stock price plummet day by day.

But maybe this is not about Xerox. Partnerships like this often have layers beneath the surface, and not all of them are business-driven.

A few possibilities:

  1. F1 is not just about speed; it is where billionaires and CEOs mingle over champagne. What better way to open doors for C-level execs eyeing their next big gig post-Xerox?
  1. Let’s not ignore the VIP tickets, luxury paddock passes, and glamorous global events that come with a deal like this. A nice break from the grind of managing layoffs and restructuring.
  1. Nothing says “visionary leader” like aligning Xerox with a brand like Aston Martin. Who cares about financials when you can look bold on your LinkedIn profile?
  1. Flashy announcements like this make great headlines, conveniently shifting attention away from tough questions about debt and cash flow.

The best part is they are betting on this deal to "redefine" Xerox's image. Because, apparently, "Print Industry Fossil" transforms into "Digital Transformation Leader" when you stick your logo next to Fernando Alonso’s face.

If this partnership magically brings in new customers, revitalizes the brand, and positions Xerox for the next decade, I’ll gladly eat my words. But for now, it looks like a high-stakes gamble at a time when the company can least afford it.

The real winners here are Aston Martin F1 Racing Team, sipping champagne on Xerox’s dime.

As for us, we will be here, watching the races on TV and seeing if Aston Martin engineers really do print those telemetry overlays.

by Anonymous
| 2911 views | | 26 replies (last November 29, 2024) | Reply
Post ID: @OP+1vvy5Evm
Comment! It's anonymous!

26 replies (most recent on top)

Stop whining. Nobody cares anymore

by Anonymous
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Post ID: @ednq+1vvy5Evm

Check LinkedIn. The chief of disruption had a great weekend at the races.

by Anonymous
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Post ID: @crgf+1vvy5Evm

Unfortunately, Xerox is stuck with SB until a takeover. Nobody will freely hire SB. Takes 5 minutes listening to him and it’s clear he’s like a “magic 8 ball” of random community college business 101 cliches.

Frictionless! Reinvent! Bully! Tech Powerhouse! Seem-less! AI!

by Frictionless
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Post ID: @bwuo+1vvy5Evm

d-mb a$$ marketing people spending ungodly amounts of $$ on absolute nonsense. Nuvera was a total joke. So is this. you people (yes, YOU PEOPLE) are f'ing stupid.

by Anonymous
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Post ID: @8uex+1vvy5Evm

at least nuvera made its money back and then some

by Anonymous
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Post ID: @7qkz+1vvy5Evm

https://ultimatemotorcycling.com/2007/11/01/2007_nu-ness_xerox/

Remember 2006-2007 when Xerox contracted with this guy to show off the Nuvera Printer. Spent an ungodly amount of money on that campaign!!!

by Anonymous
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Post ID: @7dcz+1vvy5Evm

Funny how the c-suite is always pushing ethics,morals,principals and values out to those of us doing the work that generates the revenue yet it seems they have little or none themselves. To be a successful company you have to lead by example.

by Anonymous
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Post ID: @7ibu+1vvy5Evm

Remember the Ducati sponsorship .. it was a motorcycle team no one in USA ever heard of … it was a real revenue generator …and don’t be so negative … F1 is huge with all of the purchasing schlubs I deal with day in and out … oh.. I meant the c suite !!!! What a fn waste of $ !

by Emerson Fittapaldi
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Post ID: @6ckc+1vvy5Evm

"Fully fund the pension instead you mo--ns!!"

If you fully fund the pension, employees get what little is left. If you fund an F1 team, SB and the chief disrupter get to go to fancy racing events all over the world. Now what is a better use of the funds? The senior team had determined that employees are unnecessary years ago and they do not care about company performance anymore, if they ever did. They will parachute out at the last minute.

by Anonymous
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Post ID: @5oyg+1vvy5Evm

Completely out of touch. If you said something reality based, SB and his shill JB (should be BJ) will tell you your crazy and don't see the vision. HR fluffs things up for SB, and march the company line. It's guaranteed that the day after SB is toted off to jail or sacked, the friends of the program will say that they never saw the vision and couldn't understand all of the d-mb things that have been done since this guy took over.

by Zappy
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Post ID: @4ine+1vvy5Evm

Fully fund the pension instead you mo--ns!! Seriously, the C suite is showing how completely disconnected they are from the workforce with this sponsorship. The town hall meeting without ANY Q & A that included the most boring non-sensical presentations shows the laziness and lack of regard for employees. DO you think a decal on car is going buy you any sales? Truly one of the most inept marketing decisions of all time!

by Anonymous
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Post ID: @4hfb+1vvy5Evm

What a slap in the face that you can pi$$ away money on stuff like this when they won't even fully fund the pension for us people that have worked sh here are whole life.

by ushouldbeashamed
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Post ID: @4zpo+1vvy5Evm

"No one ever got fired for buying xerox..."

by Magenta!
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Post ID: @3ptv+1vvy5Evm

I saw xerox logos on the porta potties...

by Down the cr-pper
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Post ID: @3hqb+1vvy5Evm

You basically posted the same post from poster before you. What has this forum come to. You get the big L

by Anonymous
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Post ID: @3seo+1vvy5Evm

I hear the FMT is getting a job on the pit crew.
Wait till he finds out open wheel race cars have a Java based CPU

by Enormous Midwest
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Post ID: @2ruj+1vvy5Evm

F1 cars are fast, almost as fast as losing your lunch on first sight of the Java UI on a certain DFE.

by Anonymous
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Post ID: @2jpd+1vvy5Evm

Steve fancies himself a jet setter. Party on XRX until he is dismissed for 6 years of complete buffoonery.

by Anonymous
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Post ID: @1xqz+1vvy5Evm

I am at a Whisk-y Tango Foxtrot moment. This does not seem like a reasonable business decision given the current crisis. I will try to look for the Xerox logo in the upcoming Las Vegas race. Perhaps SB and his leadership team will be spotted on the paddock?

by Anonymous
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Post ID: @1mvm+1vvy5Evm

If there was ever a sign that they are just bleeding Xerox dry for their own benefit this is it

by Anonymous
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Post ID: @rli+1vvy5Evm

"I’ll gladly eat my words."

I'll believe that when I see it.

by Anonymous
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Post ID: @gcg+1vvy5Evm

Great post!
It’s does not make sense, if goal was to be where “up coming decision makers” are. Why not invest dollars in Music Festivals, Theme Parks, IDK. But someplace where those young folks and families will be.

by Anonymous
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Post ID: @irg+1vvy5Evm

Oh come on team. We’re a team.

by Anonymous
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Post ID: @cjb+1vvy5Evm

It will be interesting to see the coverage that Xerox have bought compared to HP on the Ferrari

by Anonymous
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Post ID: @jfx+1vvy5Evm

Lil Xerox sticker right under big SAP, intel, and Red Bull decals.

by Honey did you see our logo !
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Post ID: @gar+1vvy5Evm

Steve thinks he is an elite and likes parties. I can just hear the id--tic conversations trying to justify this. With his resume, XRX should be his last gig.

by Anonymous
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Post ID: @tlc+1vvy5Evm

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