Thread regarding Alteryx layoffs

Are they flying social media influencers via private jets?

They pretty much did that, yes. Not literally, bug figuratively. Ex-CMO spent hundreds of thousands of dollars on social media influencers and TikTok cr@p. Id10+.

Indeed. Marketing expenses are astronomical compared to other departments.

Like what. Are they flying social media influencers via private jets?

Reduction in sales and marketing expenses is the only path to improve profitability.

Indeed. Marketing expenses are astronomical compared to other departments.

Reduction in sales and marketing expenses is the only path to improve profitability.

Top priorities for Anderson was to transition to the Cloud. No significant deals were made on the Cloud while he was CEO.

Wasn't he CEO when Trifacta got bought out? I thought Designer Cloud was Trifacta.

In an actual tech company, no amount of soft skills would compensate for that, unless you are a world class bullsh-t artist. In that case, you are already in c-suite by now.

Forgive the ignorance... What is the fundamental issue with our product that C-level executives are unable to resolve? Help me understand where the failure is. I know we have a big fanbase, but no Cloud. What's it like for Apple users?

It's strange that so many C-level executives have cycled through this place in just two or three years. Who's in charge of hiring?

The most critical success factor in the near future, is getting the right executive leadership into place. PE is focused on this and is making progress.

I hope that's true.

A lengthy Sunday post leaked details from a private meeting last week.

They need to start signing NDAs after each meeting. 📜🖋️

Slide decks aren't storytelling champs, and multitasking offsite planning is tough.

Imagine this: you're raking in over $200k a year, yet you're getting roasted for not being able to craft a brand narrative, design straightforward slides, keep schedules on track, or even secure timely hotel bookings.

Not fabulous.

That meeting was closed doors.

👀

''''''''Does anybody know why some posts are getting deleted?''''''''

A lengthy Sunday post leaked details from a private meeting last week. Slide decks aren't storytelling champs, and multitasking offsite planning is tough.

Never mind, I found the answer on another board:

Mods scrub this place for ToS violations on a regular basis. Here are the the cliff-notes of the site rules here (someone shared this recently on another forum, \rules are the same for all forums here):

• don't swear, don't post personal insults
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• They (site mods) also nix spammers and trolls.

Does anybody know why some posts are getting deleted?

For the core ayx engineering folks? Dig a little deep into systems programming. They will crack.

Do a systems design interview fit for a regular, or junior engineer. They will crack.

Seriously. And they will come in the flavor of lead+ titles.

In an actual tech company, no amount of soft skills would compensate for that, unless you are a world class bullsh-t artist. In that case, you are already in c-suite by now.

Company is dead, PE is just scavenging profits while it dies. The core AYX engineering people (not the clear story or Trifacta) engineers are beyond incompetent. Product is full of politics. Lots of bike shedding, dramatization, and stupid opinions. Not many customer validation interviews or decisions based off of hard data.

Nice try white washing this story and trying to make those of us still here feel good about the terrible things that have happened to our colleagues, customers, shareholders, partners and products, all just to enrich and benefit a few former & current execs, and the new owners.

The true story is NOT that that PE saw an easy layup and is doing all the right things. Ask why the owners, founders and exec team was willing to sell for ~$40/share when it was much much higher just 18 months earlier. PE will enrich themselves not through product engineer but by deep cuts, stiffing employees & partners, and financial engineering, nothing more.

Use the time to go find a new job.

Yes.

You have tier 3 leadership running the company now. Good luck.

We need to elevate. Check the LinkedIn of JY's Senior Directors. Connect the dots. Embarrassing.

Use the time to go find a new job. Alteryx is dead money and your options are worthless. The investors will write this off as a loss . It will be slow grind and race to the bottom. You have tier 3 leadership running the company now. Good luck

That's a nice response and I'd say, is generally very correct.

Alteryx was considered by the PE sponsors as a relatively easy turnaround, because of a strong customer base, stable / slightly growing revenues, high customer loyalty and a relatively strong and somewhat unique position in its market(s).

It was viewed as too bloated with sales and marketing people and in need of an infusion of cloud-savvy / cloud-native engineers to help accelerate the stalling cloud pivot.

Getting rid of toxic and misguided C-suite leaders, including Anderson and the existing sales, product and marketing heads, who were collectively fully inexperienced in the data/analytics markets, and especially relating to a SaaS business (or on-prem business pivoting to SaaS), was the key priority for PE. They wasted no time in doing exactly that.

Cutting deeply and then hiring back in key investment areas was the second priority. Also, re-orienting sales and marketing to become more focused ... and focused on building demand for the product, rather than the prior focus on broad brand awareness (TikTok and Twitter, anyone ?!?) and focusing on selling to buyers who NEED the product, rather than pie-in-the-sky multi-hundred-thousand dollar enterprise sales to IT leaders who don't know Alteryx and don't trust Alteryx.

So, PE has been doing the right thing. You won't find a bigger critic and skeptic here than me, but you are also going to see some modest turnaround in the next quarter or two, and by the end of 2025 some decent acceleration in sales.

Bottom line, is that this was considered a relatively easy lay-up in terms of PE investments and ROI. There was just a lot of cobwebs and house-cleaning to do.

The most critical success factor in the near future, is getting the right executive leadership into place. PE is focused on this and is making progress.