They are really doubling down on this high-end shopper... They must be thinking the website will be driving the holiday season....I wonder how many millions went to the company in yhe article? So they are targeting high end shoppers that are on a limited budget .....at least that's how I read it.....
https://www.prnewswire.com/news-releases/belk-teams-up-with-criteo-to-connect-brands-with-retailers-loyal-customer-base-302269942.html