They are really doubling down on this high-end shopper... They must be thinking the website will be driving the holiday season....I wonder how many millions went to the company in yhe article? So they are targeting high end shoppers that are on a limited budget .....at least that's how I read it.....
https://www.prnewswire.com/news-releases/belk-teams-up-with-criteo-to-connect-brands-with-retailers-loyal-customer-base-302269942.html
Belk is a joke. What a cr-ppy store with cr-ppy merchandise. They are worse than a Big Lots
HIGH END SHOPPERS?
the belk shoppers are high, but not high end.
LOL
High end shoppers..?
ROFL.
Have they actually shopped belk.com ....lets look at Polo ... sort by price from low to high....1st you'll see a bunch of stuff that Dillards and Von Maur mark down to 65% off weeks ago...Belk still has it at 50% and NO sizes available unless u want small or 2xl...I've had the same tshirt in my shopping cart for 2 weeks and it still has sold....so obviously customers are just flocking to Belk to buy it.....folks this is over..the family got out at a great time.....they knew they we're way behind on the online shopping game and the stores we're being neglected and would soon need major work ( or in area that were really bad spots or soon to be questionable think half of the Texas market) an the "older" shopper that kept the brand alive was basically done shopping with them....now it's a focus on national brands at Belk that the stores can't take care of ( you have no staff) an the national btand will eventually will pull out due to the fact you have no standers ...Dillards
has an amazing private labell line up that fresh and yields at high gross margin ...national brands will give you some $$ back to take the markdown but u will need to clear it out eventually .....this place will be gone after hoilday...maybe July