Messaging seems to be drifting away with lack of leadership and vision. We are selling tools and widgets instead of real business value and a vision. Is a new CMO joining the team once we get a new CEO in seat? Without this we will descend further into widgetry.
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Does she ever talk about the business?
Close the doors 🚪
Jirina is doing an EXCELLENT job so far, and she is focused on the right things.
lol.
Don't need a CMO or even a CEO (haven't had one all year), as the PE playbook is clear. Squeeze as much cash out of the company into the hands of the new owners at the expense of our product, customers and employees. We've seen 3+ rounds of extreme layoffs that have treated our colleagues like dirt. Now we can watch how this trend moves into impacting our long loved customers and the products die. Like the optimism on getting some great new execs... but let's be real.
The PE team, on the recent company All-Hands meetings, explicitly said that there are no plans to hire a CMO.
This is not a bad thing, honestly, given the two last "CMOs" that we've had.
Jirina is doing an EXCELLENT job so far, and she is focused on the right things. Not to mention she is not tempermental, is accessible and transparent, and is not distracted (like our last CMO was) by "bright shiny objects" like TikTok/social media, "brand-gen" (whatever the F that is), and expensive sports sponsorships of dubious value and return to the company.
The CMO position overall is really starting to lose steam across the industry. It's become a vanity title for too many so-called marketing "expert executives" who don't, in reality, really know squat about marketing, and just follow the latest trends.
The day that Keith left Alteryx was the beginning of things getting better, and that is being borne out day after day, week after week.
There is life after Alteryx and you can get paid well. Check Paula's new compensation at Docusign ,disclosed as a publicly traded company for execs https://contracts.justia.com/companies/docusign-inc-2530/contract/1288210/
I enjoy a big vision and big events as much as anyone, but I do think that is beyond where we are as a company, and there is something to be said for not trying to big a big fish but instead being a really good utility player who can get the job done. You rarely get headlines for that but if we quietly grow the business and return value, that's not a bad way to make a living. I'll sign up for that every day of the week over a big splashy marketing campaign that doesn't really deliver.