Xerox CEO and execs frequently talk about the value of the brand.
People 45 and under dont even know what Xerox was, much less what it is. There is very little value in the brand.
No brand. No products. No services.
Its over. Layoffs continue.
Smoke and Mirrors = The Brand.
Well, of course from this gang of shysters
The "brand" is the only thing left of value. Everything else has been outsourced.
Brand "Xerox" in name only. Xerox exists to make SB and crew rich, that's it . no manufacturing no products no sales no development no customers!
“The brand” is viewed at old boomer stuff not relevant to 2024 and beyond.
Paperless. what a fool print is literally everywhere you look but you have the same luck of vision as the C level
No joke, a few years ago the Kodak "brand" was trending. I remember seeing girls in Kodak windbreaker zipup tops and shirts around. Maybe our logo will trend for a summer or so in a decade?
The core business was/is the printed page. We are almost a paperless society. What does anyone suspect?