“Striking a positive note, Harsha Razdan, CEO, South Asia, dentsu, says it is crucial to recognize that while automation, including generative AI, has the potential to streamline certain tasks, it doesn't necessarily translate into wholesale job losses. “Instead, it presents an opportunity for a shift in roles and skill sets. In the advertising and marketing sector, where creativity and human insight are invaluable, generative AI is more likely to augment human capabilities than replace them entirely,” he says.”
https://www.exchange4media.com/digital-news/job-cuts-more-how-big-a-threat-is-ai-to-the-advertising-workforce-132745.html