Thread regarding Avaya layoffs

So many signals that the "market" doesn't care about contact center. The way we 'claim' we sell it is not how any client buys it. So much truth in this post

It really was a recipe for disaster. Nortel sycophants combined with skinny jeans CMO B2C focus that empowered the "false importance" of a few people in marketing (with no marketing background.) That "disease" is now playing out in podcasts, websites, etc. .
To think we all now know it was desperation to get marketing to make you look elsewhere as Avaya was imploding. And the early critics were spot on.

I'd much rather the current environment of focus over the smoke and mirrors of the clowns.

Nortel sycophants don't get enough credit for their contagious failure

@5ibw+1rd6zUfU

Brilliant 😂

ST does not get enough credit for the destruction of deals and relationships

"...Ghosts of Nortel have sustaining trail of failure..."
🤣🤣😂🤣😂

There is a reason it didn't work.
Avaya had an excellent UCaaS solution. In retrospect, they should have kept focus on UCaaS and invested in the advanced applications to enhance CX for clients. Instead they chastised anyone who spoke of UCaaS as if it was a 4-letter word and went all in on CCaaS.
ST is certainly the Global VP. VP of Globally blaming any/every one for lack of progress. Clients included (she was the first person I've ever witnessed tell a client they were stupid in my 30 yr career). Yet no matter how many people are blamed, it doesn't change the end result. The strategy was wrong from the start. Maybe Alan is on to something if he is in fact moving away from CCaaS...

Cisco constantly starting & stopping CCaaS focus is also telling...

• CCaaS is Elusive.
• CCaaS projections are Conjecture
• CCaaS needs to step aside & and morph into what clients actually need, want, can budget for and support.

If Genesys is just a margin rich cash cow, why did they push out ML and most of their sales leaders?
😂😂😂😂
The "look there not here" posts are always most entertaining

Genesys is privately held/Private Equity. We know more about Avaya because they are just 6 mos post their last/final SEC filing (October 2023). Genesys reports are all "theory". Implementation record is poor for a reason -- BECAUSE FULL CCaaS has NEVER BEEN realized! Period.

Margins don't matter if you cant ever fully implement or achieve via volume. They get A LOT of deals on paper. That's aspirational business. Business never fully deployed, usually swept under the rug (A La Avaya Wells Fargo deal). C'mon people. You know better!

I can name a dozen clients who were scheduled to move to Genesys and we are STILL servicing them at Avaya 3-5 years later. And that is just off the top of my head in my small corner of the world. Avaya's greatest staying power is the fact that the complete CCaaS i solution isn't what the market wants it to be or what is practical for end user clients! Genesys is also haunted with Nortel "visionaries"....sadly. Ghosts of Nortel have sustaining trail of failure.

Genesys is not about to implode. Not even close. They're at 1.3 Billion AAR, but more importantly, they're platform has 80% margin. I think the criticisms of CCaaS here are more from Avaya's execution, rather than the concept.

This is the most probable explanation I've heard yet

CCaaS is a non-starter. I never did understand why the strategy was so he-l bent focused on A) force clients to become end-to-end Avaya; B) Promote/Attempt/Acquire (&Fail)/ Build(Fail x4) CLOUD, when Avaya couldn't even prove ANY client that was ever even End-to-End Avaya CPaaS. Ever. It was complete denial to ignore that majority of end-users were UC + PLUS multiple vendor Applications. Yet Nortel blind followers wouldn't let it go and it became the mantra that everyone believed was real when it never was.

Question below is the wrong question/thinking. What would Avaya become? Essentially, it's close to a clean slate. Whatever the market opportunity that presents itself. Be it an acquisition of a small niche that can benefit from Avayas reach? Strategic investments in low-cost of entry possible unicorns? Merge with a company that has value for point of sale contacts such as ERP vendors?
Possibilities are endless. However it has nothing to do with what Avaya has been or can build today. It has only to do with using the current infrastructure and reach as a springboard out of chasing the never-gonna be CCaaS market.

But what does a new "Avaya" / new company sell ????

We are so behind the curve on every technology and solution level what would we be offering and how would we differentiate ourselves from all the competitors in the marketplace ?

I predict we borrow a stack more $$$, leadership reward themselves for 2-3 years, we spin it that we are a cutting edge, agile organisation and then we file for Chapter 11 when the revenue does not match expectations, can't repay the loans and leadership disappear with bulging pockets..........

CCaaS never WaaS
It was a pie-in-the-sky aspiration initiated by Nortel (great ideas but never the fortitude to consider all variables. Nortel is the equivalent of a trust fund kid declaring they are self made because their trust gave them $5m to start their start-up that is valued at $2m)
based on trying to retain market share & remain relevant in the industry. It's not innovative. It's bulky. Expensive. Impractical. The failures of all players in this space, and their consistent reliance in private equity firms, is obvious. Genesys is about to implode. Their time is up. Mitel. Etc. It has been Game Over for over 7 years but the corporate leverage finagling has kept the pipe dream alive via bait & switch marketing narratives.
What's scary is how many people believe it is real.