Any news of layoffs tomorrow Heard it happens on not a payday week I see the thread about nurses being layed off tomorrow Freaking hate it !!!!
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I hate when people without any real brand expertise try to create or re-brand. It always ends up a complete mess. Take it from a real marketer, the CMO had no marketing expertise, other than approving what agencies did.
You guys, CMO was a 12 year old in his dad's suit. The cost and scope of the rebrand were completely underestimated. How many MILLIONS of dollars were spent rebranding even just internally. All those standardized templates and branding. I'm also not sure if he was involved in naming everything Carelon but what a cluster that is. It means like 5 different things and I could hardly tell you the difference in any other than it's a shell game because we're just paying one p&l with another.
Read the email that was sent about him. Gail didn't seem to indicate a heavy heart. He "decided" = resign or fired. The fact that his role isn't being replaced and is being abosrbed into strategy is another indicator.
They'll make him the fall guy for all the overages related to rebranding when they're the ones who allowed it in the first place.
Hahaha, let me get this straight. CMO blew up company with rebranding and marketing restructure, then left midstream?!!!? That is hilarious!!!! Classic Elevance!
How do you know he was forced out?
CMO was forced out.. so basically fired.
There is nothing better than Elevance
CMO was NOT fired. Left for a better opportunity.
Beck/CMO fired. Big layoffs and reorg of remaining people in rest of marketing org.
Gail announced a leadership change in marketing. So it’s likely something happened there.
Nothing so far, but I do t work in that area.