Thread regarding T-Mobile layoffs

TFB (SMB/Mid-Market/Enterprise/Strategic) Feedback

Hi everyone,

As a Major Account Executive in the South working in SMB. Recently, there's been some buzz around the office not only increased goals for next year, which is expected, but also potential restructuring within our TFB family.

My main concern revolves around the future of TFB. The general understanding I had was that TFB has a considerable runway ahead, given our current market share is still not at its peak. However, during the recent all-hands call, I heard Callie mention something intriguing about partner solutions. To quote her directly, she said, "we are completely underutilizing that channel, and that's a gold mine." Then I wonder how AI will come into play as I have been blown away how much its evolved just in the past 4-6 months.

Having been part of TFB for over three years, I can't help but wonder how these changes might affect our organization, especially those of us in TFB. It seems more likely that any restructuring would impact the teams supporting us rather than our core group.

I'm reaching out to gather your thoughts and insights on this matter. Do you see partner solutions or AI as a significant threat for us in TFB? How do you think the potential restructuring might play out, especially in the context of our continued push for market share?

Looking forward to hearing your perspectives.

by Anonymous
| 1841 views | | 9 replies (last December 18, 2023) | Reply
Post ID: @OP+1pZ9EQs3
Comment! It's anonymous!

9 replies (most recent on top)

In Callie We Trust.

by Anonymous
| | Reply
Post ID: @9eze+1pZ9EQs3

The partner program is a mess but does have a ton of potential if people in the frontline actually had the time and ambition to really learn about them. I would also love to see the partners keep the support piece for their product. Even if we financially invest in the org.

by Anonymous
| | Reply
Post ID: @4lxh+1pZ9EQs3

The problem with the partner channel is with few exceptions, all that most of the partners are doing is trying to wedge themselves into the sale with very little value add, if any. Hyperion put all their eggs in the Enterprise/Strategic sales channel basket and are doing minimal to bringing business to the channel. I could say the same of Mobilfy (how many AEs does that company churn through a year???), CDW (holy cow can they hold their hand out any further?). So many partners offer the exact same product/solutions, why have so many copycats?

VZ views TMUS as a very credible up and coming threat in the ENT channel, I've heard it from VZ VPs directly. When TMUS is participating in RFPs where VZ is the incumbent, VZ is having to cut their margins down (I'd be curious to know the TCV on some of these deals) just to stay as the primary carrier.

Lastly on the ENT/STR front - Leadership is not investing into the channel the way VZ and AT&T does. Ask any EAE or Client Executive about the state of our business portals (we are not remotely close to being comparable to VZ) and both of our competitors have Business Experience Centers in almost every single major city. Try to convince a Boston based company to go to our nearest Executive Briefing Center, which is NYC, or find a Chicago based company that will travel (btw, we do not pay travel expenses) that will go to Kansas City...

by Anonymous
| | Reply
Post ID: @4eco+1pZ9EQs3

Ask me if i care? Answer: nope! Got cut in September and could not crate less about TMO, TFB, or any other T!

by Anonymous
| | Reply
Post ID: @3vee+1pZ9EQs3

sales is too cumbersome an organization, why not digitize and skip all the hoopla of trying to win accounts P2P and have them just sign up.

by Anonymous
| | Reply
Post ID: @2dpj+1pZ9EQs3

Must be selling ozempic shots in the partner channel. That’s the gold mine you’re referring to.

by Anonymous
| | Reply
Post ID: @1aky+1pZ9EQs3

SMB seems to be doing fine on the strength of retail stores. The Retail Channel does something like 35-40% of all TFB sales. Seriously.

by Anonymous
| | Reply
Post ID: @1ija+1pZ9EQs3

"...the SLT doesn't seem to know what to do."

Quote of the day.

by Anonymous
| | Reply
Post ID: @1jkb+1pZ9EQs3

Loaded question for sure - lets take it bits:

Partner Channel:
Partner Channel being underutilized - fine. Grasping and reactionary. PC could and should be apart of the mix, but it isn't a silver bullet.
Callie is the lead for TFB, however has yet to speak to the situation that TFB is in and define a cohesive strategy to address the market and actually chart a way for success - just telling people to work faster certainly isn't a strong strategy.

  • SMB seems to be doing fine and is currently carrying TFB.
  • Enterprise has an entrenchment problem with AT&T/VZ basically owning that segment.
  • TFB doesn't have the right connectivity complimenting products and solutions mix to be differentiated - this sits with the product and strategy leads not being held to account.

AI
AI is limited as it is merely a tool and a flawed one at that. It learns from flawed humans, so.....

Could go on and on, but TFB is in trouble as you suspect, and the Partner Channel cannot solve everything. AI (while the darling on the street today) will settle into something to use and be incredibly helpful, but not to run your business on.....

my opinion only, I am sure there is background activity that I do not know, so....

So much more - TFB is in a pickle and the SLT doesn't seem to know what to do....

by Anonymous
| | Reply
Post ID: @1oig+1pZ9EQs3

Post a reply

: