Specifically DeLuca’s org
13 replies (most recent on top)
"You'd be surprised. TMO and Metro are STILL working on the messaging / strategy end of NPI. Yes things are going "live" but they're not locked in and are still changing. The Launch NPI (different from pre-order announcements) are still in the works and won't be done-done until around the 29th."
Hope the retail print vendor knows all open stores, quantities for each store type/fixture and has a new process to transfer files between the creative agencies and themselves to finish up, since the WHOLE print production team was let go 2 weeks ago...
"Isn't everything baked for NPI from a marketing perspective? It's up to the frontlines now."
You'd be surprised. TMO and Metro are STILL working on the messaging / strategy end of NPI. Yes things are going "live" but they're not locked in and are still changing. The Launch NPI (different from pre-order announcements) are still in the works and won't be done-done until around the 29th.
As for when we're getting the chops, everyone I talked and heard from today, said next week (18th - 22nd). But that's just speculating, even our leads are all "???". Truth is no one knows and the pi-s poor "business as usual" is so annoying.
"Specifically DeLuca’s org"...
Answer Part 1: four (4) years too late
Answer Part 2: too late, and never deep enough
Answer Part 3: Layoffs in his org are akin to how I used to spread my food around on the plate to make it look like I had eaten enough. Org so fat, they will just shift people into other orgs. How many media teams do we need.
Pick me too.
It needs to happen as quick as possible. Punishment for coming up with Nada yada yada.
Pick me please!!
sept 19 or 20
NPI won’t be done until iPhone goes on sale on the 22nd.
I heard from 2 directors yesterday that marketing was moved up to this week. Can not confirm, it could be a rumor. Isn't everything baked for NPI from a marketing perspective? It's up to the frontlines now.
When is the NPI work officially done ?
Next week
My name is Lucas. I live on the 3rd floor.
After Apple launch.