the sentiment is there is a lot of bloat from the standalone marketing -> embedded marketing -> standalone marketing debacle (whose fault is that?). of course, there were numbers thrown out like that last year and it ended up being much less so who knows.
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It's funny. We used to complain that we "didn't have the marketing budget that VZ,ATT/SPR had" and that was why we were #4. They you build a backend that works, spend money on advertising the back end and suddenly hit #2. But that spend was not in a lot of traditional ways.
The very function of marketing is changing. You don’t need a giant budget to get reach and more importantly conversions. The old ways of marketing are changing.
He-l, you can probably get do better on your KPIs with some SEO-optimized copy with AI’s help.
Our metrics are worse than companies with 1/1000 of our marketing budget.
Who do you think brings in all the company revenues Einstein?
Answer: Marketing & Sales.
Whoever just made the comment “there are no layoffs in marketing” must be bat sh-t delusional… marketing is usually the first to get trimmed.. this company thinking cuts in engineering will do a lot of bottom dollar good.. wait until your network doesn’t work well.. let’s see where the customers go then..
Not true. There are no layoffs in Marketing. CMO is doing a great job!
Easily replaced by AI! The d-mbest part of the company is usually the marketing dept. Next is SLT.