https://www.theverge.com/21559670/intel-core-rebrand
9 replies (most recent on top)
@4yuc+1na7AB1g Sure, but the pareto principle is alive and well. 20% of the input is responsible for 80% of the output. A head count does not equal another head count. This is probably the most annoying concepts in the industry these days and usually results in lost talent and opportunity. Compensate by merit, not by silly titles... If someone does the work of two average people... reflect it...
There’s no i in team. :)
Ever go shopping for laptops in the last 10 years? “Intel”. Isn’t that the logo sticker on all the laptops on display that show the dreaded blue screen?
Intel marketing again trying to save the company by "branding". These clowns attribute success to branding when it was really just the right products at the right time, like Centrino, and try to claim branding success when it's an utter failure, like Viiv. The lights are on but nobody's home.
It seems ok, but removing the generation numbers seems very consumer unfriendly.
They’re hoping people confuse the “Ultra” branding with Apple’s.
Kids that got Changeformers and Marble’s Revengers toys for Christmas will now also get an Intel Ultra instead of an M2 Ultra.
If you can’t make a good product, target the d-mb people that won’t know the difference I guess.
It's a nit, but logically makes sense...
Proposal approved... unless Intel finds a way to turn the re-branding into $Millions in extra expense... which of course they will....
Clearly the name is the reason no one is buying Intel processors! Clearly.
This is just beyond stupid, and I’ll bet dollars to donuts it won’t do a thing to bring more brand recognition to Intel products.