Seagate’s business has been slowly failing since the floods in Thailand in 2011. Of it weren’t for the business boost from the floods, perhaps the decline would have started even sooner.
Seagate stopped talking about how many drives they produced per quarter years ago. Instead they tried to get Wall Street to focus on exabytes shipped. Your costs do not scale by the exabyte, your profits don’t scale that way either. It was all just to obscure the fact that HDD demand was slowly and steadily declining.
Today even exabytes are declining. Okay so just get everyone to focus on the dividend. Forget that the underlying business can’t support the dividend.
Seagate may not disappear anytime soon but they will never again be the company they once were. Seagate is the new Kodak.