Now Salesforce marketing employees will learn about Kelman’s 700 goals and his favorite book, “Who Moved My Cheese?”
Meanwhile, current marketing employees at Oracle still have no idea if JM knows how to spell “demand generation.”
https://www.reuters.com/technology/salesforce-ceo-shakes-up-top-ranks-hints-succession-plan-insider-2023-06-07/
I have to agree. Ariel was exceedingly arrogant and contemptuous toward Oracle. He thought he alone knew best and would be the savior of Oracle because he came from Amazon.
He should have been canned long before he was.
Good to know that SF's marketing problems are over now.
Nope. SC and LE signing off on things is because they assume - and are sold a bill of goods - that something will work. They hire someone who they believe will turn things around and do it with cost control in mind. They are pretty "hands off" when someone comes to them with a plan, and for the most part, they support those decisions. Ariel, came in, pretty much hated Oracle, decided he knew best about everything, relied on the team he brought with him, and did his own thing. This "hire Oracle haters" to try and turn things around is not new at Oracle over the last few years. The "shine of AWS" was enough to give oxygen to hiring these people who did not have Oracle's best interest at heart. Ariel was one of them. After a while SC and LE realize that these folks are not "new blood" with good ideas, but people who have their own agenda and don't really like Oracle. Instead, these people run amok until the music stops. Good riddance to Ariel. He was never an Oracle champion. Rule number one, at a C level, believe in the company you represent and the people who are already there. Not everyone in Oracle is dead weight, and Ariel's contempt was obvious.
Look, SC or LE had to sign off on all those huge multi year sports marketing deals so who didn’t do their job?
Having an ego is a clevel job requirement, not a criticism. Show me one anywhere without one?
Yeah, and when he decides to be the "face" of marketing instead of being behind the scenes and running things effectively, it will be rinse and repeat. Dude had an ego, like he was Oracle's saviour. More like Red Bull and F1s. Wait until he spends money they don't have. He's the worst. Good thing he is gone. What a disaster. We are still dealing with some of his flunkie ideas.