We lack vision and long term planning. We opt for layoffs because it's the easiest option to free up capital when our stock is going down the drain. We forget that the employees that we let go have context and knowledge domain expertise. By the time we realize, we're going to try and patch it up with rehiring but getting ramped up and onboarding takes time. At the end of it, we would have lost capital, opportunity cost and market share. I genuinely want to know who is driving our transformation and strategy? Are there not any business case studies we can look at? How many companies have successfully pivoted away from third-parties to DTC? Even Apple sells their products at other stores. How many companies have succeeded in GC? For a company of this caliber, I would have expected that we have some risk-based assessment when making these plans. I'm sure Nike would have its own Harvard business case study one day at this point.
@kp+1krea8g33 hits the nail on the head.