If you manufacture watches... or honestly ANYTHING that runs on batteries or any kind of fuel... why on earth would you photograph your product sitting on a pile of lemons?
You do realize lemons are basically the universal symbol for something defective, broken, disappointing, unreliable, and headed straight back to customer service, right?
Really unfortunate creative direction, guys. Somewhere there was a meeting where a whole team approved this. Yes. That turnaround of the company should be happening any day now.
5 replies (most recent on top)
@ca your bothered by an American flag? You have an entirely other set of problems
We're also promoting an American flag watch while the country is literally a dumpster fire. I think the lemons are the least offensive thing happening here.
This is a stretch.
Because lemons can be use to provide power, just as oranges or other citric fruits. Its clever advertising.
Too American thinking fossil, but the biggest problem they have which they aren’t even addressing, is kids aren’t even taught how to tell the time in schools anymore, it’s almost like Roman numerals to them honestly.