That is awful news for Nike because after collapse of DTC, Nike needs more doors than ever before!!! There are no new stores coming down the pipeline and existing ones are going down the pipe.
I guess that is when you say Nike is stuck in a rock and a harp place!!
Brick and mortar shoe stores are done!!! So it is up to Nike to create new source of doors to move their product.
Brick and mortar is done!! So what Nike should do is open third party sellers in amazon, walmart and ebay to sell in that platform who are there with proven good standing status.
Nike cannot open more independent brick and mortar stores since nobody in right mind will open stores.
So Nike needs to go outside of box and open independent third party sellers in internet!!!