Thread regarding Open Text Corp. layoffs

@a4 what the he-l even was that HAHAHAHAHHAHAHAHAHHAHA. They just went away one day too

@bt ..or that silly goose mascot. I guess they are not across the common saying, "silly goose" and use it for artificial intelligence. I guess that sums up marketing intelligence.

@e1 Uh, indomitable is an actual word that makes some sense in this context. I think they were trying to be clever with the similarity of indomitable and abominable. The linguistics ter is "Near-Homophones".

I agree that the overall campaign was horrible for enterprise customers. It seemed to target children, which is understandable because the entire ELT seems to address everyone like children.

@bt To add a little comic relief to this thread - I had the most bizarre exchange with an OT employee when we had to drag a 4'x4' carton bursting at the seams with Yeti plushies to a customer event. I asked what this character had to do with anything and they said, it's an indomitable snowman - like we're indomitable. After giving my head a shake, I replied, no, it's an ABOMINABLE snowman!! Completely different word, completely opposite meaning!!! Is that what "someone" very high up thought so they all just nodded their heads and went along with it?! It was embarrassing.

Work in marketing and those characters were my worst nightmare! They were not relatable at all ..used extensively for OTW promotions and elsewhere. Our team advised against using them ..oh and we were not in favour of the goats 🐐 either.

This was purely the CMO and MLTs decision - goats and characters :(

@a4 Could be. The marketing people at OTEX were and are comically bad. Their work had about as much depth as these imbecilic "return to growth" posts.

I'm seeing lots of new hires in my office. Europe

It's HR and marketing doing those posts. The same team that brought us those weird-a-s plush toys themed around aviation because that's what our AI tool is called, and I guess they chatgpt'd Canadian images and rolled with it