Watched the SAP Sapphire keynote. Embarrassing.
Speaker after speaker, palpable stage fright. Forced enthusiasm, unnatural pauses, reading slides like middle school presentations. You'd think a $30B+ company would invest in actual public speaking coaches, not just PowerPoint designers.
How you say it matters more than what you say. Every awkward "game-changing!" inflection ki-ls credibility faster than a missed quarterly target. Audiences aren't stupid. We see the anxiety. We feel the disconnect.
This wasn't visionary leadership. It was a $500k production budget wasted on executives who can't connect human-to-human.
Fire the presentation trainers. Hire actual speech coaches.
SAP sells trust at enterprise scale. Start with your keynotes.