Thoughts on what she’s done for the biz?
12 replies (most recent on top)
@4yk That's fair--I meant more of the DIgital Marketing/Roundel side of business but excellent point.
@4s1 what? Digital is a mess. Nearly every Product Manager I’ve worked alongside doesn’t know how to put together a clear product strategy, and struggle with delivery and prioritization. Get rid of Product and let Engineers, Data, and Design lead the way.
Personally I am most surprised that she survived the big leadership shake off. If you look at her last five years as CMO and CXO NOTHING has happened. The Marketing org is broadly a mess, completely behind and not respected. Not to mention the absolute terrible leadership during a brand crisis moment last year. She will blame it on past leaders but she has been at the helm. The only reason the digital side isn’t in the same state is because Sarah Travis is a great leader.
Time and time again Cara has shown she cannot make decisions, doesn’t stick to decision when they do get made, and completely favors her mean girls posse, even when it means making sub-optimal decisions on org/structure. She doesn’t listen to her own team and often dismissed data in front of her if it doesn’t tell the story she wants it to tell. She is great at managing up and terrible at leading a team. I was in so many rooms with her that once some people left a different Cara emerged and she was quick to bad mouth people. Not a good look. If you want to succeed with Cara, you better be a well practiced brown-noser.
Oh good luck hanging with her if you ever have to travel with her. She is a known out all night, partier.
@hk at this point every exec everywhere is using ChatGPT. I don’t really judge on that anymore. It’s about what they’re getting done.
@140 uhhhh… WHAT
@140 lol I will never forget this. It was a very odd moment. Esp for a CMO
I kind of lost respect for her when, during covid, she said she knew things had been tough and had a little surprise for all of us, and then proceeded to show us a video of some designer dressing her family and doing a fashion show in their house. It just felt out of touch and certainly didn’t lift my spirits or relieve my stress.
They all give us performative LinkedIn posts by their chief of staff written by ChatGPT with an “agent” using their “voice”. Is it for the business or the next business?
The lack of CMO for a company that relies on marketing for brand cache and to drive traffic is so concerning
I’m literally not even sure what she actually does. And why haven’t we had a CMO stay in role since maybe Jeff Jones era?
She brought 150 people back to office recently
Periodically she uses ChatGPT to send all-company emails
Look at the state of the brand that she was in charge of for the past five years