Interesting take from Mastroberti Consulting.
Unfortunately, it fails to mention the cultural rot within the company and lack of leadership.
https://www.linkedin.com/posts/nike-branding-leadership-ugcPost-7456417724651593728-rd-P?utm_source=share&utm_medium=member_ios&rcm=ACoAAAPVOD8BUne0BRo2Kmc4QJlwiay3bWEfCtI
JD is the Italian Captain who grounded his ship and was one of the first people off.
I know it’s proverbial horse-kicking, but JD drove the Nike titanic not just into an iceberg, but into rocks at the shoreline.
And that failure points to the board for not taking action to get rid of him sooner.
But Nike is where it is now regardless, and it’s still going to take a long time to claw back a culture that can regain what was lost.