I often find myself thinking back to the stories of what Ford used to be—a place where we didn't just build cars, we built a community. There was a time when the company played to its greatest strength: the people on the floor and in the offices who poured their hearts into products they actually believed in. We had a brief moment of that magic again in the late 2000s, where it felt like we were finally back on track, but looking back, that feels more like a lucky spark than a sustained flame.
It’s heartbreaking to see how far we’ve drifted from that 'people-first' spirit. A company is only as strong as the folks who show up every day to keep it running, yet lately, it feels like management has forgotten that we are their biggest asset. Instead of lean, common-sense leadership that trusts our expertise, we’re seeing a culture that treats people as line items rather than the heartbeat of the brand.
We’ve traded our identity for a series of pivots that don't seem to lead anywhere, and you have to wonder: what is there to show for it? If the goal of this new direction was to make us better or more efficient, it’s hard to see that reflected in the morale of the people around me. Management’s primary job is to steer the ship and protect the crew, but right now, it feels like they’re just letting the engine stall while we lose the very culture that made Ford great in the first place.
Bill, Jim, just stop, things aren't getting better.