While you are busy Mickey Mousing, cutting and laying off people every month without solving big problem. There is a marauder on the horizon. And I am afraid they are here is to conquer you.
And I am talking about Chinese Shoe Makers. Yes, those people that were making your contract Nikes are now have grown up.
I was at GuangZhou about 30 days ago and I had to admit that I was impressed of Anta and Li Ning. And the energy and motivation that I felt from them was same one that I got from Nike during 90s.
Just like Nike of yesterday years, NO was not an answer. Arrogance, entitlement, overconfidence was not with them yet.
And they are ready to expand. They conquered China and Asia. Now they are eyeing towards America.
Get your A game out!!
Or one IT design from Anta and it will leave Nike in the dust.