Love this model. Such a great brand name!
Do we not have the d-mbest Product Marketing group in all the world? That entire group should be fired / WFRd for this colossal embarrassment. They flushed millions / billions in brand equity down the toilet. So Stupid!!
The thing that really blows my mind is that everyone (well, except maybe some marketing people) knew that it would be a disaster and they still went along with it.
But it boils down to the same issue Dell has had with every move in this direction.
You can't use a marketing/sales model for pre-packaged stuff and at the same time allow customisation. You have to commit to one or the other.
Dell really seems to want to move to the pre-built and off the shelf product model, only "problem" is that the a lot of the corporate customers don't want it and the consumer space is pretty dead :D
If you boil it down to a few clean lines, it’s this:
Apple names products around "who" the customer is. They understand their buyer.
Dell names products around what the product is or does. They spend too much time focusing on product capabilities instead of focusing on who their buyers are and truly understanding unique personas.
Trying to merge those two worlds broke the model. It was completely misaligned. Dell product marketing is truly incompetent.
@bz no that’s not even close to what they’re talking about.
Several people should have gotten FIRED over than SH-TSHOW. Sooooo embarrassing when your CUSTOMER asks if Apple sued us.
The branding su-ks! It’s iPhone repackaged and thrown up on. Confusing AF… but they are still printing money.
I'm assuming you are talking about the "Pro Support" and "pro support plus" insurance people buy lol. I worked in that department in 2017 and everyone got the same exact service.
I'm sure now that entire pro support department is outsourced to India now, though. Which is ironically hilarious because one of the main benefits of having pro support "plus" was you were GUARENTEED to talk to a US citizen
Life is all about the P