Behaviour Interactive has faced backlash following a recent round of layoffs that included a senior animator responsible for key work on popular Dead by Daylight characters. The timing of these staff reductions has drawn significant criticism as they occurred just one month before the game's 10th anniversary.
Key issues surrounding the situation include:
Potential Strategic Downsizing: Reports suggest the company may be conducting smaller, staggered layoff rounds to avoid the public and regulatory scrutiny that accompanies larger workforce reductions.
Corporate Expansion vs. Internal Cuts: The studio has continued to acquire other companies, such as Red Hook Studios and The Fun Pi-ps, while simultaneously reducing its own headcount, leading to questions about financial priorities.
Questionable Public Messaging: Criticism has been raised regarding the company's decision to promote a new, paid Rift Pass featuring legendary skins on the same day these layoffs were made public, highlighting a perceived disconnect between commercial activities and the treatment of employees.