Thank goodness they spent the money for the visibility in Happy Gilmore. Smart move! All the business pouring in from that is saving jobs and a major factor in the bank's generosity with its employees.
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Let’s ask GK on the next call about the millions wasted on Happy Gilmore, Payton Manning, Collin Morikawa, NFL, etc. what has that really done to drive business? “Brand awareness “ “consideration “ or billions of media impressions that amount to nothing. Get the CMO on the hot seat for spending carelessly for two years now while merit has dropped and people keep losing their jobs.
Doubt many of the Fortune 500 officers and directors dialed up Happy Gilmore 2, but measurable lift and accountability in that space are non existent, but you don't see other significant institutions engaged in product placement, that is such a 1980's thing.
Every middle school guy needs a Smartly card and a comprehensive revolving line of credit, the recent push of bank services and offerings onto would indicate that the marketing lift was not as great as expected.
I remember as soon as I saw that was a thing on the homepage, I almost threw up in my mouth. What a joke.