Who knew we were selling more in sweatshirts and soap than we were EVs?
“Ford…is raking in a whopping $1 billion in merchandising deals as a result of these expanded efforts. Even a recent collaboration with Dr. Squatch - which led to the creation of the Bronco Bricc soap bar - resulted in 40,000 units being moved across three days, selling out in record time as well.” (7/1/2024 Ford Authority)