@OP this is a product of outsourcing (VZ India) and overuse of bad very large vendors.
Publicis, Insights Global, Accenture, Cognizant, InfoSys, HCL, … [ Input oversized, overpriced, global firm here]
Could CX teams improve… yes. Is GTS mostly horrible at their jobs… yes. But blame sourcing first and foremost.
We have some smaller stateside firms that sometimes get work after these bigger firms fail / waist budget and time. We bring them in as a last resort to save the day. Sourcing won’t even let them bid contracts typically. They come in on a fraction of the budget and deliver the best digital experiences we have. They will get to stick around on whatever that experience is to support for a year or two post delivery, that experience will perform great and our numbers will rise. Sourcing and finance will apply pressure to phase them out for contractors / India / other big firms. Our numbers go down.
It’s a vicious cycle and proves if you just hire the right professionals and pay them fair. Keep them on to maintain and improve experiences. We could have customers buying things online like it’s 2026. Instead, we will just have to keep dealing with bad vendors because sourcing / finance / leadership will make us. I don’t see this getting better unfortunately.