Target’s latest bid to win back shoppers is leaving customers and workers deeply uncomfortable.
The retail giant rolled out a new in-store rule late last year requiring employees to smile, wave and greet customers based on how close they are standing.
The policy, internally dubbed the “10-4” program, has triggered backlash online from shoppers who say the forced cheer feels awkward and invasive.
https://nypost.com/2026/02/07/us-news/targets-forced-smile-policy-sparks-backlash-amid-sales-slump/