Elliott had to wake up the clueless PEP management and show them how to run the business.
https://www.foxbusiness.com/lifestyle/pepsico-slash-prices-popular-snacks-after-consumer-backlash
2 replies (most recent on top)
"Slash" prices, yeah right. Up to 15%, big deal. Who cares anyway if a greasy bag of chips is a little cheaper when there are a thousand other greasy bags of chips for less anyway. Deluded.
Price cuts or promotions hardly work to revive demand, nor P&L can afford long-term. Dead end initiative.