The C-Suite has no clothes.
That’s not news to anyone. That’s an acknowledgment of what we all know. The 10s of Billions lost (not to mention the opportunity cost which may well be more expensive) is a direct result of the awful strategic decisions made by Ford’s pathetic executive team.
What’s the purpose of saying this? So that those leaders who want to play pretend and have successfully seeded this “the entire industry sc--wed up” narrative with their media lackeys get this message: you are to blame. You failed us. You failed our customers. And we all know you know it.
It has been obvious since the beginning of the EV cycle that the demand wasn’t there. The value proposition has never had widespread appeal. The working class - remember them? - isn’t lining up to pay more for a less capable, less convenient solution with less resale value, a shorter lifespan and horrible supporting infrastructure. If you didn’t know this, you should resign immediately.
Did you need to flush ~40B dollars down the drain (who got rich from this fiasco - that begs for some investigation) in order to figure out that your core customer base didn’t want to pay more for far less? Or did you think the government was going to ram them down all of our throats and that you would sit back and be the benefactors of a command economy?
Oh, and don’t think we all didn’t notice that you inflated the pricing of all your ICE vehicles to subsidize your abominable strategy.
How about we focus on improving the products people want to buy? You know, the ones that actually sell. Or, will it be some more outside hires from Silicon Valley to come and show us all how to execute the next scam? My money is on the latter.