EPS expected: 63 cents per share, realized: 78 cents/share (exceeded expectation)
Revenue expected: $12.13B, realized $12.35B (exceeded expectation)
After hours down 10% and word on the street is tariffs. I thought tariffs was going to be a much bigger hit?
What else are investors complaining about?
I don't like the layoffs thing, my morale is very low, but this is bs
@a1 Let’s fold GC into APAC. It will reduce headline fixation in top-line tables, give leadership more flexibility to talk about portfolio recovery vs. single-market recovery. It also aligns Nike more closely with how many global companies report.
No, investors can do basic arithmetic and recognize when 100% of your product and supply chain is made in countries subject to large tariffs, you’re sc--wed as a company.
There is nothing wrong with tariffs. Every company is battling the same issue but Nike is failing for more.
Now you all know why they changed the bonus compensation plan to be GEO based...
Already happening. Just epic failure after epic failure, of leadership to even remotely address what’s plaguing this once great company. Reorgs and layoffs aren’t the solution. They are a means to implement vision and programs, new product and innovation. Qualities that are clearly missing.
Stock hits 58 at this mornings opening. China sales are supposedly to blame. So the stock price is again dependent on a consumer market and geography that should have been recognized for its deficiencies and questionable financial reporting years ago? The near total collapse of nike stock value over the past nearly three years is stunning. And a complete epic failure of being able to right the ship.
This isn’t 2015 when we had one legitimate rival and could bulldoze our way with collaborations and two “innovations” (max air - 270 and Vapormax) and react
There are 10 + legitimate rivals today across the categories which is a game of whack a mole. Build high stack run shoes to beat Hoka, Asica takes over in running. And so on.
This won’t be as easy as people thought especially with our retro product saturated in the market
Slower growth in China and fewer standout new products aren’t problems that can be fixed with short-term adjustments. Wouldn’t it make more sense to commit to a clear, long-term strategy to compete with emerging players rather than constantly reacting?
Along the same lines, the frequent reorganizations are exhausting. Reorgs every few months create ongoing uncertainty and anxiety, which makes it hard for teams to focus or take creative risks. We already have strong talent here... stability and trust in those teams might do more for innovation than another round of structural changes.
STOP CHANGING W/ REORG. COMMIT!
Two call outs from my side (love or hate I don’t care):
1) Per MF, “Tariffs are real”.. yeah, and real for consumers (sorry to educate you now Trump voters).
2) Like it or not NKE is in a comparison market to NVDA and all the other magnificent stocks. Those stocks are setting unrealistic precedents (i.e. AI bubble).. NKE cannot compete in this arena and therefore I am not surprised by 10% decrease on flat results.
Times are changing folks, good luck to all
$50 stock by year end….
As for GC market, there are two key factors to consider, 1st the general economic situation is softening, so consumers is spending money more wisely and cautiously, our products in GC is not competitive at all to win over their mind, they have too many other choices from local brands like Anta / Lining other emerging brand like On / Solomon / Descente/ Hoka / Arceytex （BTW Anta Group own 3 of them so they have advantages to leverage local resources and speed) 2nd our product for GC is not good enough ( style / fit/ cultural relevance ) if you look at Adidas China they’re ki-ling it in the lifestyle market, because they have a local for local creation team. Both Adi / Lulu grow double digits in GC, so we’re just behind and we’re slow.
Stock price is forward looking. Reported earnings are backwards looking.
Y/Y net income growth is negative 32%.
At $65.63 per share (at 12/18/2025 close), the trailing 12 month Price to Earnings (PE) ratio is at 38.60. For perspective, Amazon is at 32, Apple is at 36, Google is at 30, Microsoft is at 34, Meta is at 32, and Nvidia is at 43. At the current earnings, Nike is more expensive than (almost) all the major AI companies.
Tariffs are the nightmare American can’t wake up from. Are we winning yet?
Never thought one individual could create so much uncertainty in the world but here we are, with 3 more years to go
"Investors' delusions regarding the Chinese market are truly laughable and unrealistic. They have no idea what Chinese consumers are actually going through. When young people—Nike's primary target market—can’t even find jobs, and every industry is struggling just to survive, buying a pair of expensive, full-priced sneakers is the last thing on their minds.
Furthermore, cheap counterfeit sneakers are rampant in China; you can pick up a pair of Travis Scott 'Reverse Mochas' that look incredibly authentic for just twenty dollars. Other competitors are winning solely on price. The Chinese market has long since become a disaster. To imagine that Nike will return to a dominant position or achieve massive profitability in China is nothing more than an absurd pipe dream."
Investors clearly signalled that they want recovery in GC and they want it now. Signalling layoffs as a solution looks like they are out of sync with what investors actually want which is strong fundamentals in a particular geo.