20 orange suited people carting 8 bodies around an 8 seater jet. What sense does this make for a brand video wtf.
"Turning proficiency into exponential momentum".
I think they edited the part out when management drove over the engineers on the DXC
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DXC eXponential AI runs exclusively in PowerPoint. Its eXponential AI-infused productivity impact boosts in full-screen RFI/RFP presentations and the customer productivity peaks between Slides 5 and 7 where they start snickering and checking email on their phones.
The rebrand also gives DXC leadership another chance to show how clueless they are about the their employees - pushing an employee shop where they expect us to buy with our own ever decreasing money DXC branded tat.
Not even a free t-shirt that Mikey 2 managed (if memory serves)
@p7 OMG either a newbie , or a kiss a-s brown nose POS
@OP the ad is a bag of sh1te and further evidence they have no idea what to do. Jumping on AI bandwagon like it’s a new thing just as the hype is beginning to die down. Classic DXC😂😂
Whoever made that new video clearly has no idea what IT actually is. It’s a crass and clueless caricature. Simply embarrassing. No executive at any serious company will ever take this business seriously. Unless of course they’re hiring janitors.
@qx They bought Luxsoft a few years back and managed to hollow that out too !
@tf I was thinking more DeLorean, myself.
The guy who came up with that new AI Infused DXC logo could use some AI prompt engineering 101 training as that logo looks like the Dacia one on the cars' front bumper grille :-)
@p7 share price is going up surely because they just acquired Luxsoft... Give 2 months to level out and it will be back to what it is now.
Only think that will boost the price is positivity with the workforce. A fair pay system for all employees would be a great start.
No idea why people are complaining. DXC is a great company, great culture. We have an amazing new CMO who has had success at building a company and growing it…he will do it again. The new brand is amazing. Share price is going up…be positive chaps
According to related post on LinkedIn, DXC's Impossible. Delivered. is Driven by People, funny how that people is forgotten when it comes to reward.
I guess the old phrase is now - Lies, damned lies and marketing
Not impressed.
Lipstick on a pig comes to mind but that would be an injustice to the lipstick!
@OP this is what happens when buzzwords outnumber brain cells in the boardroom.
@fm it is unsellable rubbish but a couple of trash pickers will have a stickybeak
Would they really have done that if they planned to sell next quarter?
Of course this is what they'd do - there is no other good news about DXC, no wins no positive analyst sentiment so if you want to sell something as badly damaged as DXC all you can do is throw a new coat of paint over it (rebranding in corporate terms) and hope for the best, and that some stupid buyer with more money than sense doesn't do any due diligence
If you think repainting the logo from purple to pink will somehow redeem the mountain of hate mail this company gets from its customers, you clearly need adult supervision when operating a stapler.
Impossible....We call it business as usual. Revenue growth? Impossible. Customer retention? Impossible. Talent retention? Impossible. Pay rises? Impossible. Increasing shareholder value? Impossible. Tuesday? How about every day of the week it is impossible to see how this company becomes successful.
The video shows an army of faceless employees in Orange jump suits slaving away on raul's private jet and then he flies away.
Perfect description of the problem.
@OP While I find the rebranding video baffling, I'm actually encouraged somewhat that management spent the money on a rebranding effort. Would they really have done that if they planned to sell next quarter?