Between $50B in spectrum, and billions more in buildout, we flushed money down the toilet to be able to say we had “Real 5G”. Users didn’t care. A rose by any other name.
Incremental speed increases to keep networks delivering richer content within user expectations is sufficient. Aside from that, they want USABLE, contiguous signal.
Not full bars at a busy lunch spot and all your apps are saying “No Internet Connection”. Not SOS at the same cabin in the mountains from 3 years ago when you still had 3G service.
When a brand has substance, your reputation precedes you and you can ki-l it each quarter with cheesy or basic advertising. When a brand is commoditized, and differentiators are all removed, the GLUE that kept that 1% churn rate is gone.